A private approach to wellbeing

Elevate your body.
Refine your lifestyle.

An exclusive fitness experience designed for those who seek excellence in how they move, recover and live.

Become a member Book private consultation
Aureum / private members club / Europe
15+years excellence
3,000+premium members
40+expert coaches
24/7private access
Private fitness coaching at Aureum
Since 2011

Creating a more considered relationship with health, movement and time.

The club experience

More than a gym. A complete lifestyle experience.

Aureum is an intentional place to invest in yourself. Within calm, beautifully designed surroundings, every touchpoint is tuned to make your wellbeing feel effortless.

Private spaces. Exceptional equipment. Expert perspective. A community that values progress without the performance.

✦Private training spaces
✦Premium equipment
✦Wellness-first approach
✦Individual expert guidance
Discover the experience
Signature experiences

Wellbeing, personally composed.

A suite of focused experiences that meet you where you are and carry you further.

01 / PRIVATE

Personal Training

One-to-one coaching around your exact ambitions.

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02 / EXECUTIVE

Executive Fitness

Intelligent movement for demanding schedules.

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03 / TRANSFORM

Body Transformation

Complete coaching, nutrition and accountability.

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04 / RESTORE

Wellness Recovery

Mobility, restoration and deep relaxation.

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05 / PERFORM

Athlete Performance

Advanced support for exceptional outcomes.

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Private coaching team

The people behind your progress.

Meet all our coaches
Sophia Laurent, Elite Performance Coach

Sophia Laurent

Elite Performance Coach · 12 years

Strength, executive wellbeing, resilient movementView profile ↗
Matteo Bianchi, Transformation Specialist

Matteo Bianchi

Transformation Specialist · 14 years

Body composition, nutrition and enduring changeView profile ↗
Elena Kraft, Recovery Coach

Elena Kraft

Recovery Coach · 10 years

Mobility, restorative strength and longevityView profile ↗
Membership experience

A membership with meaning.

Choose a level of support that feels right today. Your membership evolves as you do.

Essential

Essential

€145 / month
  • Private club access
  • Quarterly fitness assessment
  • Member lounge access
Request access
Private club

Private Club

€495 / month
  • Dedicated personal coach
  • Fully customised program
  • VIP facilities & concierge
  • Priority private booking
Request access
Luxury facilities

Space to move, pause and restore.

Aureum is designed more like a private hotel than a fitness club. Each space has a specific rhythm and purpose, so your body gets exactly what it needs.

01Private training studios
02Premium equipment floor
03Recovery lounge & sauna
04Nutrition bar & members salon
A member story

“It changed how I show up in the rest of my life.”

When Helena arrived at Aureum, she didn’t want a quick fix. She wanted a private, sustainable practice that would travel with her through a demanding career and an even fuller life.

−18kgOver 10 months, with a program built around her calendar and her confidence.
Wellness & lifestyle

Health is a sum of beautiful choices.

Your most meaningful results come from what happens between sessions. Our lifestyle specialists help bring every part of the picture into focus.

Nutrition

Food strategy that works with your life.

Sleep

Better rhythm, deeper restoration.

Recovery

Care that lets your body adapt.

Mindset

Calm, consistent mental wellbeing.

Private membership application

Your next chapter begins with a conversation.

Membership is intentionally personal. Complete this short form and a dedicated concierge will arrange your private consultation.

★★★★★

“I have trained all over the world. Aureum is the rare place where the service is as exceptional as the coaching.”

Thomas W. · Private Club Member, Zürich

The Aureum journal

A considered life, well lived.

Read the journal
Nourishing food
Nutrition

Why less perfection can create more lasting change.

A fresh way to think about performance nutrition.

Read article ↗
Fitness training
Fitness science

The quiet power of strength you can use every day.

What modern movement research tells us about ageing well.

Read article ↗
Peaceful lifestyle scene
Lifestyle

A thoughtful ritual for reclaiming your recovery.

Five ways to bring more ease into a full week.

Read article ↗
Visit Aureum

Mayfair, London

Private club18 Bruton Street
London W1J 6QB
Opening hoursMon–Fri 06:00–22:00
Weekend 08:00–20:00
Private concierge+44 20 7946 0182
WhatsApp available
Emailhello@aureum.club
members@aureum.club

Your Aureum concierge

Tell us what you’re looking to achieve. I can help guide your first steps or arrange a private visit.